In the Netherlands, you can now get an Master of Business Administration in Cross Media Experience! From what I can understand of the website, it looks like you learn cross media marketing, strategy, production, creative projects, organisational infrastructure and international cross media business. The people seem like they will be well informed:
Lemniscaat School of Management
De Media Academie
ConclusionÂ
Justus Verkerk, FCCE
Mark Giesbers, TALPA Digital
Joris van Heukelom, KPN Media & TV
Max Christern, PCM Uitgevers
Cilesta van Doorn, Tele2/ Versatel
Han Gerrits, Hoogleraar nieuwe media VU, Amsterdam New Media Institute
Emma, a television series broadcast on Belgium Public Television (VRT), has announced that they have created an ‘alternate reality game’ extension to the TV series; like Xenophile Media’s Extended Reality Game for the TV series ReGenesis in Canada; Hoodlum Entertainment’s online murder mystery extension to Emmerdale in the UK; Hoodlum Entertainment’s online extension to Fat Cow Motel in Australia; and numerous extensions in the US, including the recent Heroes 360 Experience and The Lost Experience. This is the first multi-website extension with an ‘alternate reality’ aesthetic that I’m aware of in Belgium. Indeed, I’m craving information about non-US projects! So please email me or comment if you know of any projects both past and present.
But back to Belgium. VRT sent out an invite to bloggers to attend the press conference. I am so pleased to see they did that. I’ve been recommending launches to have both traditional journalists invited to launches as well as bloggers and podcasters. Although, they sent out the requirement to register your interest and blog details before you attended, which upset some bloggers. The video of the launch is online and from what I can tell from the images (I only understand English), there are many sites using Google Pages, MySpace, fictional company sites, puzzles and so on. Looks like they’ve put alot of time and effort into this.
Just came across two new sites that provide top notch information about journalism, newspapers and newsrooms in this age of integrating media:
Editors Weblog: “editorial solutions for the newspaper renaissance”. Includes categories such as multimedia convergence, citizen journalism, online strategies, newsroom management, revenue & business models
Looking to find out what editors-in-chief of the world’s newspapers think about the rapidly changing media landscape? Best practices in integrating your paper’s print and online operations? How about involving your readers in the news process? What about this social media phenomenon on which younger generations seem fixated? And what do actual editors think of their newspaper in this time of rapid change.
