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A rapid-fire LIVE competition across 6 different categories for independent producers, agencies and digital designers to pitch A-list commissioners on original interactive cross-platform content ideas. Over the last 4 years, 1,400 ideas were received, 42 countries represented, 100 ideas retained, and € 400,000 in development funding awarded.
2010 categories include:
“Engaging with children through the use of connected TV” – Korea Communications Commission (KCC)
“Next generation online video experience” – National Film Board of Canada (NFB) –
“New advertising formats” – TF1 Publicité
“Engaging with teens through branded content for Coca-Cola” – Ogilvy /Coca-Cola
“Next generation audience engagement” – MIPTV Category
“Creating short video combining user-generated and EU online archives content” – European Commission
Check it out: http://www.mipworld.com/en/MIPTV/conferences-and-events/content-360/