It’s Alive!: Lost ARG has begun

Just a few hours ago, the Lost ARG began in the UK. My inbox is full with the details of the phone number (this is how the game starts: during an ‘ad break’ a phone number is shown) and the related sites. But, the Lost ARG doesn’t officially commence in Australia until the 4th May, and the 3rd of May in the US. This just shows how stupid local broadcasters are, or, how international launches cannot happen through TV. We have global film launches where people turn up to the cinema at midnight to watch a film at the same time as audiences on the other side of the planet. It seems an internet launch — the actual screening of something — is the direction we’ll need to go in this networked world. Don’t they realise that fans and players congregate according to their interests and skills, not according to their country? But back to the very exciting LOST ARG!

Continue reading It’s Alive!: Lost ARG has begun