Last November, the MIT Comparative Media Studies Department and Convergence Culture Consortium ran the Futures of Entertainment conference.Â Details of last
The logics of convergence culture are quickly becoming ubiquitous within the media world. Audiences are being encouraged to participate in a wider range of sites. Transmedia principles are being adopted by content producers in a broad range of fields. ‘Engagement’ is being discussed as crucial to measurements of success. Futures of Entertainment 2 brings together key industry players who are shaping these new directions in our culture with academics exploring their implications. This year’s conference will consider developments in advertising, cult media, metrics, measurement, and accounting for audiences, cultural labor and audience relations, and mobile platform development.
Sessions and speakers include:
Mobile Media: Marc Davis, Yahoo!; Bob Schukai, Turner Broadcasting; Francesco Cara, Nokia
Metrics and Measurement: Bruce Leichtman, Leichtman Research Group; Stacey Lynn Schulman, HI: Human Insight; and Maury Giles, GSD&M Idea City
Fan Labor: Mark Deuze, Indiana University; Catherine Tosenberger, University of Florida; Jordan Greenhall, DivX; Elizabeth Osder, Buzznet; Raph Koster, Areae Inc.
Advertising and Convergence Culture: Mike Rubenstein, The Barbarian Group; Baba Shetty, Hill/Holliday; Tina Wells, Buzz Marketing Group; Faris Yakob, Naked Communications; Bill Fox, Fidelity Investments
Cult Media: Danny Bilson, transmedia creator; Jeff Gomez, Starlight Runner; Jesse Alexander, Heroes; and Gordon Tichell, Walden Media
Opening Remarks by Henry Jenkins, MIT; Joshua Green, MIT; Jonathan Gray, Fordham University; Lee Harrington, Miami University; and Jason Mittell, Middlebury College