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Techniques for Segmenting Content Across Media

Hello everyone! Today we’ll delve into segmentation techniques. By segmentation I refer to the various ways unique content can be continued across different media platforms. This doesn’t mean cutting up content created for a single session (a feature film for instance) and then delivering it in parts (although you can do that!). But here I’m [...]

Cross-Media Technologies (Crafty Toys)

** I moved this page and update it here, but forgot to tell you all! ** Hello everyone! Today we’ll look at technologies used to manage cross/trans/multi-platform/media projects. I’m not talking about cross-media measurement, but about the tools you can use to deliver and manage your content across media platforms. I’ve selected a range of technologies [...]

BarCampSydney3

[BCS3 promo video from BCS2 pics by Ivo Brett] I went to BarCampSydney 3 yesterday as an attendee, not an (un)organiser, for the first time. I pulled out of (un)organising because of the time needed to commit to the preparation, time which I had to put towards finishing my PhD. So, it was a real blast [...]

Anti-Hoaxing Strategies and the TINAG Fallacy

A few days ago I published a post highlighting one possible reason why alternate reality games are perceived as hoaxes by some, and posited one strategy to circumvent the problem. The point seemed to caused a little confusion, as some thought I was saying that all the content and marketing should be targeted to the [...]

I'm the Director of Universe Creation 101 - a company where I am developing my own creative projects and entertainment services, as well as consulting on cross/transmedia projects. I present and run workshops worldwide on transmedia design. I've written a PhD on transmedia practice.
Contact me via email: christy at this domain.

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