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Techniques for Segmenting Content Across Media

By christy on September 4, 2008

Hello everyone! Today we’ll delve into segmentation techniques. By segmentation I refer to the various ways unique content can be continued across different media platforms. This doesn’t mean cutting up content created for a single session (a feature film for instance) and then delivering it in parts (although you can do that!). But here I’m [...]

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Cross-Media Technologies (Crafty Toys)

By christy on August 22, 2008

** I moved this page and update it here, but forgot to tell you all! ** Hello everyone! Today we’ll look at technologies used to manage cross/trans/multi-platform/media projects. I’m not talking about cross-media measurement, but about the tools you can use to deliver and manage your content across media platforms. I’ve selected a range of technologies [...]

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Anti-Hoaxing Strategies and the TINAG Fallacy

By christy on January 26, 2008

A few days ago I published a post highlighting one possible reason why alternate reality games are perceived as hoaxes by some, and posited one strategy to circumvent the problem. The point seemed to caused a little confusion, as some thought I was saying that all the content and marketing should be targeted to the [...]

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I'm the Director of Universe Creation 101 - a company where I am developing my own creative projects and entertainment services, as well as consulting on cross/transmedia projects. I present and run workshops worldwide on transmedia design. I've written a PhD on transmedia practice.
Contact me via email: christy at this domain.

Upcoming Appearances

> Cartoons on the Bay, Portofino, Italy, 15-18th April, 2010
> Sydney Writer's Festival, 20-21 May, 2010
> The Pixel Lab: The Cross-Media Film Workshop, London, July, 2010
> XMediaLabFilm X-Tended, Melbourne, 28-29 July, 2010 > Netherlands Film Festival, 28 Sept, Utrecht, Netherlands
> TEDxTransmedia, 30 Sept, Geneva, Switzerland

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