Christy Dena

[See Also my chair, panel & MC work]

	Filmmaking in the Age of Cross-Media Production The world of film and television production is changing rapidly as we embrace different models of distribution, new technologies and innovative ways of sharing content. How does storytelling change in this new world? Find out from one of Australia’s leading experts in the field.	(2007) Invited talk, Film and Television Institute, WA, 17th September.
	Thinking Outside the Web: How the Entertainment Industry is Integrating all Media and Why Full Transcript Audio	(2007) Invited talk, Web Standards Group, Australia Museum, 2nd August.
	New Perspectives on Consumer Trends in the Age of Integrated Media In this whirlwind presentation, writer, cross-media researcher and educator Christy will reverse-engineer consumer trends to reveal the core underlying cultural movements that are occurring. Topics such as the death of the book, user-generated content, new marketing and the Internet, will be deconstructed to expose vital insights and good news for publishers. Each insight will be augmented with best practice strategies from the publishing industry and beyond. Full Speech Video & PowerPoint	(2007) Invited Speaker for Australian Literature Board’s “Publishing the Story of the Future“, Sydney, 17 July.
	‘Alternate Reality Games: Multi-Platform & Multi-World Design’ In this talk Christy Dena will provide an overview of the pervasive gaming genre of ‘alternate reality games’. These games use multiple platforms, have a high degree of narrative and gameplay and an immersive aesthetic that works towards being as indistinguishable from reality as possible. They are commissioned by major corporations, created by independents and employed in education and training. After an overview of the various techniques used, the session will move into a workshop where an ARG schema will be created in 1 hour.	(2007) Invited Speaker, ‘Alternate Reality Games: Multi-Platform & Multi-World Design’, Game On, 5 June, Creative Industries Precinct, Queensland University of Technology
	“Watch Out! Behind You!”: Transmedia Entertainment circa 2007 Transmedia entertainment is about stories and games that are expressed across a variety of media platforms. They surround a person: popping up on the Internet, television, mobile phone, newspaper and beyond. The core drive of such pervasive forms is to create a world that exists beyond the media it is delivered on. Media becomes a gateway rather than the final destination. This talk will explore exemplary examples of transmedia entertainment, including Alternate Reality Games. In particular, this session will outline Alternate Reality Game design and general cross-media interaction design principles. How mobile technologies have been integrated into these worlds and their potential future roles will also be discussed.	(2007) Invited talk on ARGs, cross-media interaction design and mobile devices to Nokia Research Labs, 20 March, Finland
	Writing the Story of the Future Christy Dena discusses writing stories that traverse media platforms. She will provide insight into the writing and design process of creating storyworlds that begin in one platform and continue in another. Standout examples from commercial and independent producers, local and international will be described.	(2007) Invited Speaker for the Australian Literature Board’s “Story of the Future“, 9 March, Tasmania.
	‘Everything You Wanted to Know about Blogging’ Blogs about communicating with friends, reaching potential customers, having your say, engaging with associates, developing communities of practice, branding, standing on a soap box, making money. Its all of that. A blog is a website where entries are made in journal style and displayed in a reverse chronological order. Blogs often provide commentary or news on a particular subject, such as food, politics, or local news; some function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic, and are part of a wider network of social media. Christy Dena is an preeminent blogger. She writes a number of highly regarded blogs and runs a popular research blog: www.Cross-MediaEntertainment.com. In a fast paced 60 minutes Christy will explain what it is, how useful it can be, how to do it, and explain that is not a dance done by people in wooden shoes.	(2006) Invited Speaker on ‘Everything You Wanted to Know about Blogging’ workshop for the Australian Film, Television & Radio School (AFTRS), Fri Dec 1st, 6.30-8pm Australian Writer’s Guild, Perth.
	‘Huh?’ Prior to Evan Jones’ presentation, Christy Dena, cross-media strategist and mentor for the Laboratory of Advanced Media Production (LAMP) will run through the new lexicon, terms and techniques for cross media production.	(2006) Invited speaker on ‘Huh?’, a presentation as an intro to “Evan Jones Masterclass: Extending Doco in the Time of Digital”, Film Australia, Monday 20th November, 1.30-4.30pm, Film Australia’s Roxy Theatre, Sydney Tuesday 21st November, 1.30-4.30pm, AFTRS Melbourne, Docklands Theatrette, Digital Harbour.
no logo	‘Cross-Media: The New World of Production Development’ What is the relationship of the television/film content and the interactive component of content for websites, IPOD, RSS and content for mobile phones? Use of content across channels and audience interactivity? How is the modern movement in communication affecting the film and television industry? What can content creators develop to take advantage of other new channels for content dispersal? How is the new technology of IPOD, interactivity, web based environments, and mobile phones effecting the planning cycle of production? What kind of personnel and technologies are involved and required with creating alternate content for these channels? Is their new career/skill paths being developed? How are the new channels changing how narratives are being developed for use? How do these new technologies influencing distribution strategies? These are just some considerations and guides that may be useful for you.	(2006) Invited speaker on ‘Cross-Media: The New World of Production Development’ for the ACT Film Makers Network, National Museum of Australia, 27th Sept.
	‘The Who, What, When, Where, Why and How of Cross-Media Entertainment!’ What is all this talk about Convergence, Multi-platform, Transmedia, Cross-Media and 360 Content? Is it really relevant to you? Yes. Every creator — whether you’re working with print, film, television, stage or digital media — needs to know about the pivotal paradigm shift that has occurred in audiences, industry and artists. You’re not in the business of creating a single work anymore, you’re in the business of creating worlds. This can be done with flair, artistically and effectively or…not. Christy Dena, LAMP mentor, cross-media strategist, writer and PhD candidate in the area, is presenting a special seminar this Friday on Cross-Media Entertainment. She will provide current-state detail and bestcase examples of: What is Cross-Media Entertainment; Why you need to know about it; Who else is doing it; When you do it; How you do it; Where you can find out more. [pdf of poster]	(2006) Invited speaker on The Who, What, When, Where, Why and How of Cross-Media Entertainment! at the Australian Film, Television and Radio School, 1st September.
	‘Findability and Attracting Audiences’ In a networked TV world of a billion items available to consumers, producers need to embrace new techniques such as viral marketing, cross-media exploitation, blogging, RSS Feeds, podcasting, interactive ads and Alternative Reality Games. These new ways to connect personally with global audiences are critical to online distribution success. [PDF & MP3 (I'm after Peter Giles on the mp3)]	(2006) Invited speaker on Findability and Attracting Audiences for the Australian Film, Television and Radio School Center for Screen Business seminar on Digital Distribution, 11th April, Melbourne.
	‘Designing Cross-Media Entertainment’ [podcast and handout]	(2006) Presenter, Laboratory of Advanced Media Production Residential. Held at Swan Valley, Perth. Funded by the Australian Film, Television and Radio School, May.
	‘Best Practices in Cross-Media Entertainment Presentation on best practices and design elements of cross-media entertainment.	(2005) Presenter Laboratory of Advanced Media Production Residential, held at the AGSM. Special Australian Broadcasting Corporation residential, December.
	‘Cross-Media Narrative’ Presentation on designing cross-media narrative works.	(2005) Presenter Laboratory of Advanced Media Production Residential, held at Victor Harbour, South Australia. Funded by the Australian Film, Television and Radio School and the South Australian Film Corporation, October.
	‘Cross-Media Storytelling’ Brief overview of cross-media storytelling as part of a series of one-day seminars for LAMP.	(2005) Presenter Laboratory of Advanced Media Production, Australian Film, Television and Radio School, August held at the Australia Broadcasting Corporation, Sydney.
	‘Cross-Media Storytelling’ Brief overview of cross-media storytelling as part of a series of one-day seminars for LAMP. [podcast]	(2005) Presenter Laboratory of Advanced Media Production, Australian Film, Television and Radio School, 2nd September, at the South Australian Film Corporation, Adelaide.
	‘Cross-Media Storytelling’ Brief overview of cross-media storytelling as part of a series of one-day seminars for LAMP.	(2005) Presenter Laboratory of Advanced Media Production, Australian Film, Television and Radio School, August, AFTRS Melbourne.
	‘Current State of Cross-Media Storytelling: Preliminary Observations for Future Design’ This paper analyses the current state of design and usage of cross media storytelling. In line with the session ‘matrix’, works will be assessed according to patterns of low, moderate and high acceptance and diffusion. Preliminary observations are offered to assist in the formation of characteristics of, and design guidelines for, cross media works. [pdf] [ppt]	(2004) ‘ Current State of Cross Media Storytelling: Preliminary observations for future design ‘ presented at ‘Crossmedia communication in the dynamic knowledge society’ networking session at European Information Society Technologies (IST) Event 2004: Participate in your future , The Netherlands, 15 Nov, published by IST
	‘Cross-Media Research Overview’ Short presentation on my research to invite-only international industry guests from XMediaLab.	(2004) ‘Cross-Media Research Overview’ presented at UniMelb/XMedia Lab Symposium, Computer Visualisation Facility, University of Melbourne, 21 Oct.

Other industry presentations:

• (2002) Facilitators Assistant, Insight Seminars, Melbourne (June)
• (2002) Facilitators Assistant, Insight Seminars, Melbourne (June)(2001) Invited Lecturer on ‘Co-creation and Spirituality’, Shamballa School , Melbourne .
• (2001) Invited Facilitator of ‘Power and Sexuality’ workshop for the short film Fashion Police . Screened at Melbourne Underground Film Festival (MUFF) 2001.
• (1998) Invited Alumni Speaker to VCE students, Karingal Secondary College , Victoria .
• (1998) Professional Facilitator and Performer on ‘Interview Techniques’ for VCE students, Mt Erin College, Victoria.
• (1990-1995) Professional Facilitator of workshops on ‘Conflict Resolution’ for the public, Bundoora Council and Nursing Association, Attorney-General’s Department, Victoria. [I was a Gazetted Mediator & Co-Facilitator for the Dispute Settlement Centre of Victoria, Courts & Tribunals, Attorney-General's Dept. Duties included: Mediation for parent/adolescent, victim/offender and neighbourhood disputes pre-court; Facilitating Conflict Resolution workshops for the public and Nursing Association; Media liaison.]
• (1993) Invited Facilitator and Psycho-dramatist, Come Gather Your Bones , Thornton Consultancy, Victoria.