X (that’s ‘cross’) Media Lab

The day before the X Media Lab Professional Day Conference ‘Brave New Media World’ my uni held a joint symposium with two of the XML speakers. GARY HAYES, (former Head of BBC’s Internet, Interactive TV and Emerging Platforms) and MARK OLLILA (Telegames) gave talks and then listened to Melb. Uni research. I was asked to present and so of course I did! I’m happy to report that both Gary and Mark were thrilled that I was working on cross media and were very keen to find out more about my research. It’s good to know you’re on the ball.

After that high I attended the conference and discovered some interesting projects that have been produced around the world.

X|Media|Lab (“cross media lab”) is Australia’s most prestigious new media conference and masterclass for creative, business, and technology professionals in the new media industries.

The X|Media|Lab is a unique creative, business, and technology masterclass for people with great ideas for developing commercial new media properties across all new media platforms: broadband and the internet, digital television, computer games, and mobile communications.

It seems everyone is discussing and working to produce cross media (especially in the advertising industry) but many concentrate on the transportability of content over media rather than storytelling. Monique De Haas is doing an excellent job, however, in giving quantifiable reasons for pursuing cross media narrative for the advertising industry.

I was surprised in the lack of understanding of cross media design but this encouraged me. In consequence I’m working on ‘blunt pencil notes’ and will pop them up for discussion soon…

Multi-channel Poetics paper

To help give an overview of the presentations at Critical Animals check out the conference report, Critical Animals Don’t Chew the Fat, I wrote which is published at ANU’s blog: underthesun.

In the comments section of this post I’ve put the paper I delivered at the program. I put my ideas-in-formation into an XYZ coordiante to try and make the concepts accessible. But I realised as I wrote it that I perhaps confused the issue a bit more. Anyway, there are some interesting points, I hope, and I really look forward to your views.

‘Towards a Poetics of Multi-channel Storytelling’ paper [pdf]

I’ve also posted the whole paper in the comments.

I’m a Critical Animal

I’m off again but this time to the Newcastle This is Not Art Critical Animals Program. I’m chairing the following session:

The Birth of Celluloid
Day/Time : Thursday 30/9 11:00 AM – 12:30 PM
Location: Newcastle Regional Library Theatrette
Through Practical Audio-Visual work and theoretical engagement with screen theories, Stefan Popescu articulates a hybrid audio-visual aesthetic cinematic form. 30 min paper, followed by discussion.
With Stefan Popescu

And then presenting the day:

Towards a Poetics of Multi-Channel Storytelling.
Day/Time : Friday 1/10 11:00 AM – 12:30 PM
Location: Newcastle Regional Library Theatrette
Transmedia storytelling is, simply put, franchises: a movie is followed by a game, then perhaps a comic, website and so on. This paper outlines the poetics being developed for multi-channel storytelling; suggesting narrative schema intended to guide story creation and literary criticism. 30 min paper, follwed by discussion.
With Christy Dena

This will be the first time I present on the core of my research area so I’m really excited. I’m looking forward to getting some feedback on what the hell I’m doing. The paper will be posted up here once done.

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