CFP: Crossmedia Innovations: Texts, Markets, Institutions, Education

I often get invites to be a part of books on trans/cross-media, but rarely have the time to be a part of them. When the call for papers is open, I share the details. So here is one for the scholars out there:


Edited book: “Crossmedia Innovations: Texts, Markets, Institutions, Education”

Editors: Dr. Indrek Ibrus (Tallinn University), Dr. Carlos A. Scolari
(University Pompeu Fabra, Barcelona)

To be published by Peter Lang

The book is supported by First Motion consortium (see:, which is an EU funded initiative aimed at
supporting the audiovisual industries in innovating with crossmedia
output. The focus of the edited book will be on how crossmedia output
constitutes and effects many of the most central innovations in modern
media industries. The book will trace what are the innovative
crossmedia forms like, what are the innovative institutional forms of
production, how are the markets changing relatedly, and, lastly, what
are the new ways of educating industry professionals to produce and
innovate crossmedia output. By encompassing all these interrelated
aspects the book is envisioned to offer a holistic take of the role of
crossmedia output in innovating the modern media industries, markets
and culture.

The rationale of the book relies on the recognition that
digitalisation and convergence of existing media platforms into
seamless networks of devices and platforms across which increasingly
sophisticated and multimodal forms of content can travel has created
an historically unprecedented situation for the media industries.
Their content can be consumed on a variety of platforms creating new
opportunities for establishing contacts with audiences. Hence,
crossmedia content is increasingly a priority for broadcasters (Erdal
2009; Evans 2011; Perryman 2008; Villa 2010). Similarly, Transmedia
Producer is the newest addition to the recognised professions by the
Producers Guild of America. Such developments indicate how much hope
the industry invests into crossmedia as constituting the core
innovation strategy for media institutions (Bechmann 2007; Bolin 2007;
Dena 2009; Jenkins 2006). The aim of the proposed book will be to
critically investigate the nature of such innovations from a variety
of perspectives.

We expect 800 words abstracts that are responsive to one of the
following sub-themes of the book:

– Crossmedia innovations: textual (analyses and conceptualisations of
innovative crossmedia forms and narratives how are textual forms
– Crossmedia innovations: economic (the economic gains and challenges
that relate to crossmedia strategies and output; branding; the
politicial economy of crossmedia).
– Crossmedia innovations: organisational (analyses of the ways how
different kinds of media institutions are reorganising themselves and
innovating their practices for the crossmedia output).
– Crossmedia innovations: pedagogical (how to teach crossmedia
production or transmedia storytelling, relevant case studies).

Please add 100 words biographical note to the abstract. Please send
the abstracts as email-attachments to the following address: In case of any questions please contact Indrek
Ibrus on the following email:

– Deadline for 800 words abstracts: September 20, 2011
– Invitation notifications sent to authors: October 15, 2011
– Deadline for completed manuscripts (6000 words): February 29, 2012
– Acceptance letters sent to authors: May 31, 2012

Dr Indrek Ibrus
Lecturer of media innovation and creative industries
Head of Crossmedia Production MA Programme
Tallinn University Baltic Film and Media School
S=FCtiste tee 21, 13419 Tallinn, Estonia
Mob: +372-56978885
BFM website:
Personal research website:

Emerging Writers’ Festival – Special Brisbane Digital Writers event

I had a great time when I spoke at this year’s Emerging Writers’ Festival, and now I’m excited to say that I’ll be a part of their special Digital Writers event happening in Brisbane.

On 15 October, the Emerging Writers’ Festival want to run a mini-conference called Digital Writers: taking your words online. The event will equip writers with ideas and inspiration about sharing their work and word with audiences online. Panel discussions full of practical advice will explore how to write for online audiences, and where the opportunities are in the digital space. Our talented line-up of writers will share how they use new technologies to create, to market and to make money by their writing.

What is also great is they’re jumping into all aspect digital and crowdfunding the event through the Australian service Pozible. At the special Pozible page you can see the great line-up for the event, and the benefits of contributing. Yay! 🙂

Avoiding Crap Game Design panel audio

In my last post I announced a panel I curated for the Freeplay Independent Gaming Festival: How Every Little Decision Can Bring You Closer To or Further Away from Creating Crap

A (self-described) “handsome and debonaire stranger” said to me the best way to avoid creating dull projects is “don’t work for shit companies” and “only go indie if you have a brain”. But what happens if you (think) you don’t work for a shit company and you have a brain? Are there still little things you can do that gradually and inevitably steer your project into the sea of mediocrity? This session is a discussion about how all of those little design and process decisions build to make or break your game.

And now, thanks to Stephan Schutze, we have the audio from the panel!:

I opened with a short intro, and then moved to Floyd Mueller, who directs the Exertion Games Lab at RMIT. He spoke about how you can avoid crap game design during prototyping:

Freeplay2011-Avoiding Crap Game Design-Floyd Mueller by christydena

Then David May, Lead Programmer at Big Ant Studios, shared things he’s learnt from working for 12 years on mainly console games:

Freeplay2011-Avoiding Crap Game Design-David May by christydena

We then introduced Tom Killen, co-founder of The Voxel Agents, who generously replaced the flight-disrupted Luke Muscat. Tom spoke about methods his company use to prototype games:

Photo by Jason Poley, 2011
Freeplay2011-Avoiding Crap Game Design-Tom Killen by christydena

I then quickly wrapped up (we were running out of time), with some quick methods I’ve learnt regarding writing:
Freeplay2011-Avoiding Crap Game Design-Christy Dena by christydena

Let us know what you think! 🙂

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