Exciting new ADG Awards

I’m currently in the UK mentoring at the cross-media film workshop, Pixel Lab, but I received an exciting email from the Australian Director’s Guild and wanted to share the news. The ADG has three new categories for their awards:

Cross Platform project (interactive): Entry into the Cross Platform Interactive project category will include the interactive enhancement of a television property on digital platforms. This can include works produced for the web and mobile phones and games associated with a television program. Authorship and/or copyright ownership must be assured by the entrant.

Original Online Program Entry into the Original Online Programs includes a program or series of programs created specifically for internet audiences. Eligible programs have only been broadcast on the internet and have not been distributed, as is, via cable, satellite or terrestrial systems. Authorship and/or copyright ownership must be assured by the entrant. Works must have been broadcast for the first time between 1 January 2009 and 30 June 2010.

Branded Entertainment (interactive)Interactive Branded Entertainment is an original online program which will include demonstration of content that uniquely positions a brand, product or service within the context of a multiplatform entertainment experience. This can include works produced for the web and mobile phones and games. Authorship and/or copyright ownership must be assured by the entrant.

I’m currently directing a production and so if all goes well, and the awards and still around next year, I’d like to apply. But for those of you who have a production you can enter, get to it! Entries close on July 12th!