Comments on: On Seeing: There’s Gold in Them Thar “FAILS” http://www.christydena.com/2009/03/on-seeing-theres-gold-in-them-thar-fails/ cross-platform, creative practice, strategy, research, marketing, life... Tue, 16 Mar 2010 08:33:55 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Anatomy of an Implosion | ARGNet: Alternate Reality Gaming Network http://www.christydena.com/2009/03/on-seeing-theres-gold-in-them-thar-fails/comment-page-1/#comment-1158 Anatomy of an Implosion | ARGNet: Alternate Reality Gaming Network Thu, 04 Jun 2009 17:40:04 +0000 http://www.christydena.com/?p=1619#comment-1158 [...] a photographer and aspiring ARG creator, and was inspired by Cross-media entertainment researcher Christy Dena to write this [...] [...] a photographer and aspiring ARG creator, and was inspired by Cross-media entertainment researcher Christy Dena to write this [...]

]]> By: Tom http://www.christydena.com/2009/03/on-seeing-theres-gold-in-them-thar-fails/comment-page-1/#comment-834 Tom Wed, 04 Mar 2009 21:54:57 +0000 http://www.christydena.com/?p=1619#comment-834 Totally with you on the fails Christy. In terms of game design, the games that fail are often the games that suggest the most about the future of gaming. For example the failure of Auran's MMO Fury... ...and the ongoing quasi-success of competitive PvP World of Warcraft. Totally with you on the fails Christy. In terms of game design, the games that fail are often the games that suggest the most about the future of gaming. For example the failure of Auran’s MMO Fury… …and the ongoing quasi-success of competitive PvP World of Warcraft.

]]> By: Adam http://www.christydena.com/2009/03/on-seeing-theres-gold-in-them-thar-fails/comment-page-1/#comment-825 Adam Wed, 04 Mar 2009 13:49:01 +0000 http://www.christydena.com/?p=1619#comment-825 The vast majority of FAIL calls come from people working in the popularity contest known as marketing/branding/advertising and now "social media" spaces. There, if you're not top dog, then you are FAIL. And even if you are top dog (ha! you're never top dog), still everyone is FAIL. Everyone is FAIL on a mad scramble to get to the top of a heap of unresolved self-esteem issues: brands, their advisors, social media experts, it's all the same basic psychology writ large on the interbutts. The heap is FAIL, the scrambling is FAIL, the whole point is FAIL. It's a rigged game with no lasting, meaning, positive outcome. My own view is that social media is really social production or social making, and that one of things easy made with it is 'popularity'. But I want more, so I'll immediately FAIL 99% of the things I see. I hereby apologize to the internet if I've wagged the FAIL finger in frustration. Thanks for the cognitive operators. Seems like valuable failure insurance. The vast majority of FAIL calls come from people working in the popularity contest known as marketing/branding/advertising and now “social media” spaces.

There, if you’re not top dog, then you are FAIL. And even if you are top dog (ha! you’re never top dog), still everyone is FAIL. Everyone is FAIL on a mad scramble to get to the top of a heap of unresolved self-esteem issues: brands, their advisors, social media experts, it’s all the same basic psychology writ large on the interbutts.

The heap is FAIL, the scrambling is FAIL, the whole point is FAIL. It’s a rigged game with no lasting, meaning, positive outcome.

My own view is that social media is really social production or social making, and that one of things easy made with it is ‘popularity’. But I want more, so I’ll immediately FAIL 99% of the things I see. I hereby apologize to the internet if I’ve wagged the FAIL finger in frustration.

Thanks for the cognitive operators. Seems like valuable failure insurance.

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