Henrik Örnebring on the Alias ARGs

On November 28, 2007 by christy

Henrik Örnebring, who is at the Reuters Institute for the Study of Journalism, and is an ARG researcher that I covered in the 2006 IGDA ARG SIG Whitepaper (see this pub page), has published his essay on the ARGs created for the US TV show Alias. The essay, ‘Alternate Reality Gaming and Convergence Culture’ is in vol 10, no 4 of the International Journal of Cultural Studies. Here is the abstract:

Alternate Reality Games (ARGs) are a form of internet-based mystery game in which participants are immersed in a fictional world and engage in collective problem-solving. This article studies three ARGs connected to the TV series Alias (ABC, 2001—6), two of them launched by the network ABC as part of the marketing of the TV series, the third produced by fans. Previous research on ARGs has not sufficiently problematized the fact that many ARGs are marketing tools. While ARGs can be analysed as part of a wider context of convergence culture and fan culture, such an analysis must take into account the underlying commercial logic of popular culture production. Despite the differences found between industry-produced and fan-produced ARGs, they still share a framework of consumption that conforms to corporate goals of marketing and brand-building as well as fan audiences’ goals of pleasurable interaction with fictional worlds.

Congrats Henrik. 🙂

Check it out [and hurry, because if you don’t have institutional access to Sage, you can currently download for free until 30th Nov]