Adrian Hon’s Google Presentation: How to Make an Alternate Reality Game

On October 3, 2007 by Christy

On March 5th this year, ARG designer Adrian Hon presented to Google on ‘How to Make an Alternate Reality Game, Or, Perplex City: A Look Behind the Scenes’. His abstract: 

Alternate Reality Games not only exist on the web – they call you up, invade your TV show and fly helicopters outside of your house. This talk will provide a quick introduction in ARGs, and focus on how we’re using lessons learned from Perplex City Season 1 to make Season 2 a much more fun, more accessible and more immersive experience. 

Thanks to Google, here is the video!: