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The Boston Interactive Media Association (BIMA) is holding it’s 3rd Annual Cross Media Forum on September 18th 2007 in Boston. It is described on the site as follows: In the ever-changing and increasingly fragmented media environment, marketers must develop multi-platform advertising strategies to effectively reach their target markets.  The BIMA Cross Media Forum was created to [...]

In 2004, well-known academic Jill Walker Rettberg (who among other things did a great piece a few years ago about the online drama Online Caroline by XPT) published a great paper called Distributed Narrative: Telling Stories Across Networks: A new kind of narrative is emerging from the network: the distributed narrative. Distributed narratives don’t bring media [...]

I always like to see ideas people come up with, particularly writers, when they first stumble across the notion of “transmedia storytelling”. Here is one nice one by “Kara” (I really wish bloggers would not conceal their identity — grrr): What if Charles Dickens’ character of Estella was not someone you met when you first read Great [...]

The National Film Board of Canada (NFB) and the Sheffield International Documentary Festival are pleased to issue a call for proposals for a new cross-media competition called the CROSS-MEDIA CHALLENGE. The CROSS-MEDIA CHALLENGE is a co-production competition for innovative, interactive, socially engaged content with applications for mobile and broadband. It will award one producer a [...]