Brands as Solar Systems

Through Adam Crowe’s delicious I found this great ppt from Brand Zeal about their ’solar system’ approach to ‘brand mapping’:

I loved seeing this because the solar system or astronomical approach is exactly how I visual storyworlds and brands. I’ve been working on a model for this for a few years now, have been developing (in my head) the software for it, and have called my upcoming podcast Universe Creation 101. I wouldn’t categorise the systems like Brand Zeal does, but I have different intentions. Yay World Creation!