Comments on: Now this a great way to experience the potential of cross-media http://www.christydena.com/2007/08/now-this-a-great-way-to-experience-the-potential-of-cross-media/ Fri, 20 Jan 2012 22:19:22 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: christy http://www.christydena.com/2007/08/now-this-a-great-way-to-experience-the-potential-of-cross-media/comment-page-1/#comment-500 christy Tue, 04 Sep 2007 08:38:59 +0000 http://www.cross-mediaentertainment.com/index.php/2007/08/31/now-this-a-great-way-to-experience-the-potential-of-cross-media/#comment-500 Hey David, You're dead right. That is one of the items I mentioned in my 'friendly suggestions' to the designers. There is a call-to-action and then a wall. I presume the designers think that the first SMS is both a call-to-action and the mission reponse in itself...but it isn't. A call-to-action needs a separate response. The model that I use (created) is this: The Call to Action Cycle: 1) Primer 2) Referral 3) Reward. But apart from little probs, I really like the system because it is a quick and simple way to show people what it is like to have different media platforms and a response according to your input etc. Otherwise, I'm explaining it to people, which works, but isn't as compelling. I walk away from the work wanting to get the structure they've set up and crank out a few mini-story/game experiences of my own. It is these sorts of cross-media toys we need more of. :) Hey David,

You’re dead right. That is one of the items I mentioned in my ‘friendly suggestions’ to the designers. There is a call-to-action and then a wall. I presume the designers think that the first SMS is both a call-to-action and the mission reponse in itself…but it isn’t. A call-to-action needs a separate response. The model that I use (created) is this: The Call to Action Cycle: 1) Primer 2) Referral 3) Reward.

But apart from little probs, I really like the system because it is a quick and simple way to show people what it is like to have different media platforms and a response according to your input etc. Otherwise, I’m explaining it to people, which works, but isn’t as compelling.

I walk away from the work wanting to get the structure they’ve set up and crank out a few mini-story/game experiences of my own. It is these sorts of cross-media toys we need more of. :)

]]> By: David Fono http://www.christydena.com/2007/08/now-this-a-great-way-to-experience-the-potential-of-cross-media/comment-page-1/#comment-499 David Fono Tue, 04 Sep 2007 07:30:00 +0000 http://www.cross-mediaentertainment.com/index.php/2007/08/31/now-this-a-great-way-to-experience-the-potential-of-cross-media/#comment-499 Very neat overall, but the SMS component is baffling. After signing up, I got an SMS saying that "traffic jams in Perth are accelerating global warming. Help to plug this perniciousness! Reply 'yes' to accept this mission." Naturally, I accepted, and got a comically simple response: "Thanks. Good luck on your mission." I guess I'm supposed to go solve Perth's traffic problems now...? Very neat overall, but the SMS component is baffling. After signing up, I got an SMS saying that “traffic jams in Perth are accelerating global warming. Help to plug this perniciousness! Reply ‘yes’ to accept this mission.” Naturally, I accepted, and got a comically simple response: “Thanks. Good luck on your mission.”

I guess I’m supposed to go solve Perth’s traffic problems now…?

]]> By: Mild-mannered professor (that’s me) turns into superhero « Angela A Thomas http://www.christydena.com/2007/08/now-this-a-great-way-to-experience-the-potential-of-cross-media/comment-page-1/#comment-498 Mild-mannered professor (that’s me) turns into superhero « Angela A Thomas Tue, 04 Sep 2007 06:18:30 +0000 http://www.cross-mediaentertainment.com/index.php/2007/08/31/now-this-a-great-way-to-experience-the-potential-of-cross-media/#comment-498 [...] 4th, 2007 · No Comments Thanks to Christy I have now been converted into a bone fide [...] [...] 4th, 2007 · No Comments Thanks to Christy I have now been converted into a bone fide [...]

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