Now this a great way to experience the potential of cross-media


A few weeks ago I gave a presentation at the Web Standards Group on ‘Thinking Outside the Web’. After the talk I was approached by the Workflow Specialist for the Northen Region, Integrated Sales and Marketing of Fuji Xerox Australia, Duane Mackey, who shared with me a project created by Fuji Xerox Australia to market their XMPie technology. I tried it out and it is fabulous! It is a short, fun experience that utilises a website, email, SMS. I’ve spoken with Eliot Harper, the man behind the work as well and they’ve confirmed some changes that they’ll be making (I sent some friendly suggestions). The service can also handle international mobile numbers so just pop in your country code (no + needed) and your mobile number without the 0 at the beginning.

In my talks I’m always trying to find ways to show people who have not experienced cross-media works the potential of what can be done, especially in a simultaneous media usage manner. I’ll be pointing people to this short work as an example of how seamless and fun it can be.

Check it out: