http://www.christydena.com/2007/08/my-address-to-the-australian-publishing-industry/ Fri, 20 Jan 2012 22:19:22 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.christydena.com/2007/08/my-address-to-the-australian-publishing-industry/comment-page-1/#comment-469 Cross-Media + Transmedia Entertainment » Blog Archive » Tie-In Writers and the Mono-Medium Logic Problem Wed, 03 Oct 2007 05:57:58 +0000 http://www.cross-mediaentertainment.com/index.php/2007/08/10/my-address-to-the-australian-publishing-industry/#comment-469 [...] One of the reasons for the paradigmatic change to cross-media world-creation is the emergence of transliterate creators. These creators are not fans of a range of artforms, are not only versed in a range of artforms, they are versed (or developing a literacy) in the combination of a range of artforms & media platforms. The use them in concert. Parallel to this phenomenon is experience of fans/audiences/readers/players, who have for many years been chasing their favourite storyworld across a range of platforms: reading the book, feature film, television show and digital game. The productions have been created by different, though licensed creators. One of the problems has been that each of these adaptations and extensions has been seen by the creators as isolated, as paratextual to the original work. The primary work (which can be the contemporary adaptation of an old literary peice), is the center of the creative universe…and all other mediums are satellites and inconsequential. This is a mono-medium-logic and gradually giving way to a different paradigm of creations across media. This mono-medium logic, for instance, the experience of fans. Indeed, as I have spoken about many times in my industry presentations: People Perceive Worlds, Not Books (or Films etc). Here is a slide from my presentation to the Australian Publishing Industry: [...] [...] One of the reasons for the paradigmatic change to cross-media world-creation is the emergence of transliterate creators. These creators are not fans of a range of artforms, are not only versed in a range of artforms, they are versed (or developing a literacy) in the combination of a range of artforms & media platforms. The use them in concert. Parallel to this phenomenon is experience of fans/audiences/readers/players, who have for many years been chasing their favourite storyworld across a range of platforms: reading the book, feature film, television show and digital game. The productions have been created by different, though licensed creators. One of the problems has been that each of these adaptations and extensions has been seen by the creators as isolated, as paratextual to the original work. The primary work (which can be the contemporary adaptation of an old literary peice), is the center of the creative universe…and all other mediums are satellites and inconsequential. This is a mono-medium-logic and gradually giving way to a different paradigm of creations across media. This mono-medium logic, for instance, the experience of fans. Indeed, as I have spoken about many times in my industry presentations: People Perceive Worlds, Not Books (or Films etc). Here is a slide from my presentation to the Australian Publishing Industry: [...]

]]> http://www.christydena.com/2007/08/my-address-to-the-australian-publishing-industry/comment-page-1/#comment-468 Hilary Allen Fri, 10 Aug 2007 20:43:17 +0000 http://www.cross-mediaentertainment.com/index.php/2007/08/10/my-address-to-the-australian-publishing-industry/#comment-468 A fascinating journey through a process that is happening right now! Your lecture provided an overview of what has been produced and glimpses of the potential for us writers and creators. How exciting! For me personally, this has revitalised my natural enthusiasm for the creative process. To invite others to particpate in this is certainly embracing the unfolding of our human evolution. You have inspired me to continue with that which I had almost thrown in the bin - my own imagination and love of storytelling. You have also thrown the spotlight on an aspect of creativity that has previously been railroaded by publishers and marketeers - the possibility of direct interaction with one's readers and consumers. Thank you! A fascinating journey through a process that is happening right now! Your lecture provided an overview of what has been produced and glimpses of the potential for us writers and creators. How exciting! For me personally, this has revitalised my natural enthusiasm for the creative process. To invite others to particpate in this is certainly embracing the unfolding of our human evolution. You have inspired me to continue with that which I had almost thrown in the bin – my own imagination and love of storytelling. You have also thrown the spotlight on an aspect of creativity that has previously been railroaded by publishers and marketeers – the possibility of direct interaction with one’s readers and consumers. Thank you!

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