By Christy on May 24, 2007
Dan Hon, COO of Mind Candy has put the transcript of the 2007 SXSW conference panel: ARG! The Attack of the Alternate Reality Games transcript online. It is a fantastic talk that addresses alot of questions people have about ARGs and marketing and emerging trends. I’ve cherrypicked some quotes that stand out for me.
Posted in Creative Practice & Strategy |
By Christy on May 21, 2007
The Digital Communication and Culture Department at the University of Sydney (which is the Uni where I’m doing my PhD) invited me to give a lecture to their Digital Cultures students. Tomorrow I’ll be giving the talk titled Multi-Platform Art versus Commodity Intertexts. I’ll present on the different approaches to cross-media/transmedia/multi-platform in mass-entertainment, independent art, gaming, literature [...]
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By Christy on May 19, 2007
I stumbled across this video by Mickey Gilchrist and Scott Bartlett that is titled “transmedia”. The inference, then, is that this video is a collection of transmedia examples. Have a look: [youtube QBusjqW7wRA] Now, in an effort to demythologise what ‘transmedia’ and ‘cross-media’ etc is, I’ll take the opportunity to unpack the relations between the segments [...]
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By Christy on May 19, 2007
On the 5th April, FremantleMedia launched Project V. Project V is a 12 week comedy told through six vloggers. They are real world performers (mainly comedians) from the UK and US who can vlog about anything. And they do. So, it has the realism aesthetic of ‘LonelyGirl15′ but without the deception; sometimes well executed comedy [...]
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By Christy on May 19, 2007
The DIMEA 2007: Second International Conference on Digital Interactive Media in Entertainment and Arts will be held on the 19th – 21st September 2007 in Perth, Western Australia. DIMEA 2007 is organised jointly by Murdoch University and ACM SIG CHI (Singapore Chapter). DIMEA 2007 is a cross-disciplinary conference that will bring together researchers from the [...]
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By Christy on May 18, 2007
This is definitely a time of monocle popping for me. I have just discovered a course dedicated to ‘transmedia story creation’. It is a core postgraduate subject in the Visual Language and Interactive Media MFA in Digital Media at the University of Central Florida. Dr Rudy McDaniel runs the course, which is described in the syllabus as follows: In [...]
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By Christy on May 18, 2007
Crossovers (what I call inter-world relations in academia) are a familiar trait of comic books. Indeed, the playing with boundaries of all kinds — from media to fictional worlds — is a characteristic of this age of integration. My monocle popped however (to quote Christian McCrea) when I recently saw two ARGs crossover. For the [...]
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By Christy on May 18, 2007
Kyle Redinger has started a blog to discuss the business side of new media: Kyle started The Media Age because he felt that there was a lack of business focused blogging regarding the New Media world. Kyle’s degrees in Finance and Anthropology speak to his unique approach and thoughts on the New Media world. Kyle believes [...]
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By Christy on May 18, 2007
Geert, Trade Marketing Manager for Microsoft, is working with our ad agency Openhere, to create a commercial for Microsoft Digital Advertising Solutions. The film is called ‘The Couple’ and makes some statements about the relationship between today’s advertiser and today’s consumer. Watch the movie [Through Cross the Breeze]
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By Christy on May 18, 2007
Recently I commented on how delighted I was to see Belgium broadcaster VRT inviting bloggers to its press launch of their ‘extended reality experience’ of Emma. I’ve also whinged in the past about how Australian bloggers & podcasters are not courted. Well, Kris Hoet gave me a heads up on an article in The Wall Street Journal on [...]
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