Branding in Media and Entertainment

On April 27, 2007 by Christy

Institute for Media and Entertainment and Kellogg School of Management are holding a special event on Branding in Media and Entertainment on April 30 to May 2. They’re focusing on ways to utilise different platforms to make sure your brand breaks through the clutter on different platforms.

The mandate for powerful media brands and brand systems has never been greater. There has been an explosion of delivery technologies and content platform options. The pace of change has also placed a focus on short-term gains, often to the neglect of brand building. This program gives the skills and strategies to succeed through powerful brands that dominate in times of upheaval.

Who Should Attend & Why
IME’s Branding in Media and Entertainment program is designed for executives responsible for the success of marketing initiatives. The program helps executives enhance their brand savvy, from positioning for online platforms to creating global brand concepts.

Key Benefits
Overcome information clutter with strong brands
Gain clear definition of branding and positioning in M&E
Learn to manage and optimize brand systems
Work with the world’s premier marketing faculty

Check it out: http://www.instme.org/branding.html