How about that title?

On February 18, 2007 by Christy

Because there are so many different terms out there describing the same thing, and many that don’t but are employed by others to do so anyway, I decided to bundle the greatest hits together in thisร‚ย one title:

cross/trans/multi-platform/media storytelling/entertainment

Although they each mean different things to different people, the fact is they share a common trait in being an explanatory entry-point to the same idea. I really don’t mind which people use…we can get down to the specifics in specific environments….but as bundle banner I think it does a good job of bonding (or confusing) us all.