How about that title?

Because there are so many different terms out there describing the same thing, and many that don’t but are employed by others to do so anyway, I decided to bundle the greatest hits together in this one title:

cross/trans/multi-platform/media storytelling/entertainment

Although they each mean different things to different people, the fact is they share a common trait in being an explanatory entry-point to the same idea. I really don’t mind which people use…we can get down to the specifics in specific environments….but as bundle banner I think it does a good job of bonding (or confusing) us all.