Well, not my bad. My Bad: 25 Years of Public Apologies and the Appalling Behavior That Inspired Them is a book written by Paul Slansky and Arleen Sorkin. They have a VidLit of the book which is quite fun, and offer a blog on apologies and you can download the MyBad song. I’ve been a fan of VidLit for over a year now. What is great about VidLit is that they produce entertaining flash banners to advertise that are content in themselves. They give me something, they are an experience in themself, not just a referral to content. They also promote books, which I love too.