Comments on: Integration isn’t Media http://www.christydena.com/2006/06/integration-isnt-media/ Fri, 20 Jan 2012 22:19:22 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: christy http://www.christydena.com/2006/06/integration-isnt-media/comment-page-1/#comment-140 christy Thu, 08 Jun 2006 00:29:36 +0000 http://www.cross-mediaentertainment.com/index.php/2006/06/08/integration-isnt-media/#comment-140 That is good to hear Eric. I don't think Jim was meaning to lump all marketers together, and neither was I. I was surprised because I always assumed 'integrated marketing' meant the creative side, that also spills over onto the media. But as I said, the same situation applies in other industries as well (everyone applying the same term for different things). I'd love to hear about your integrated campaigns... That is good to hear Eric. I don’t think Jim was meaning to lump all marketers together, and neither was I. I was surprised because I always assumed ‘integrated marketing’ meant the creative side, that also spills over onto the media. But as I said, the same situation applies in other industries as well (everyone applying the same term for different things).

I’d love to hear about your integrated campaigns…

]]> By: Eric Frenchman http://www.christydena.com/2006/06/integration-isnt-media/comment-page-1/#comment-139 Eric Frenchman Thu, 08 Jun 2006 00:15:45 +0000 http://www.cross-mediaentertainment.com/index.php/2006/06/08/integration-isnt-media/#comment-139 Christy, Whenever I've run integrated campaigns it was mostly on the creative look and feel. Most clients are still split between offline, online, retention, and acquisition organizations and until that merges the integration at least comes in the creative. Eric Christy,

Whenever I’ve run integrated campaigns it was mostly on the creative look and feel. Most clients are still split between offline, online, retention, and acquisition organizations and until that merges the integration at least comes in the creative.

Eric

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