Digital Production, Marketing & Distribution Course

For those in Oz, there is an intensive course starting up that I’m involved in: Digital Film Production, Marketing and Distribution. 

Instinct Entertainment are launching a new course which explores the emerging digital means of production, marketing and distribution and teaches how to combine the art of filmmaking with the need to have a sustainable business.

I’m thrilled to be working with David Redman, Simon Britton and John Flemming. I saw Instinct’s studios this week and they’re looking good. It should be a good course.

Talk in Melbourne

For those in Melbourne, I’m giving a talk tomorrow (Tuesday) at the DAG (Digital Art and Games) Seminar series, RMIT Creative Media, Games programs.  It is at 12.30- 1.30pm in building 12, level 10, room 02 (lecture theatre).

TITLE: Cross-Media Entertainment: How Games can be Designed to Take Over the Universe
DESCRIPTION: Christy will provide an overview of cross-media entertainment, the emerging genres and creative heritage. Christy will illustrate how game-movie-comic-TV adaptations and tie-ins are not the only ways an entertainment brand can be experienced. She will share an overview of design principles being developed to assist designers of entire story universes that spread across media channels, devices and genres.

The lecture series is for the game design students but is open to the public so anyone can come along. See you there.

Reblog: What is Interactive Advertising?

Here is a great essay on Interactive Advertising that was published in the Convergence Newsletter (from Newsplex at the University of South Carolina, vol. III, No.11, May 9 2006), that I thought I’d reblog here:

What is Interactive Advertising?
  
By Cheryl Harris, associate professor, School of Journalism and Mass Communications, University of South Carolina

  
With varying degrees of permitted response and functionality, interactive advertising offers viewers the opportunity to interact with ads by requesting additional information, expressing opinions and/or making purchases. Interactive advertising must be sufficiently persuasive to generate a response from the viewer. Increasingly, it appears that effective advertising in the convergent media age is advertising that has been customized or personalized to fit the current preferences of the viewer. In general, advertisers have learned that “one size fits all” advertising generates much lower response rates than targeted ads. As the digital platforms for Interactive Television (ITV) or Internet Protocol Television (IPTV) come online, some advertisers are already experimenting with various types of customization and personalization that will be coupled with interactive response functions.

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