Comments on: Multi-platform Distribution talk @ next MEDIA http://www.christydena.com/2006/05/multi-platform-distribution-talk-next-media/ Fri, 20 Jan 2012 22:19:22 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: christy http://www.christydena.com/2006/05/multi-platform-distribution-talk-next-media/comment-page-1/#comment-127 christy Tue, 30 May 2006 05:06:23 +0000 http://www.cross-mediaentertainment.com/index.php/2006/05/22/multi-platform-distribution-talk-next-media/#comment-127 "I've packed and am on my way!" Gee, I wish I could say that. :) You'll have to tell me all about it. And I agree, cross-media audiences are far from niche. It is the way audiences are using media these days. But more to the point is how utilisation of the different platforms and formats can address the media preferences of each person. Personalisation! Cross-media Universes (that is, a continuing property or what the old-school tried to do with franchises!) target many niche audiences and so burst into each other and form new mass audiences! “I’ve packed and am on my way!” Gee, I wish I could say that. :) You’ll have to tell me all about it. And I agree, cross-media audiences are far from niche. It is the way audiences are using media these days. But more to the point is how utilisation of the different platforms and formats can address the media preferences of each person. Personalisation! Cross-media Universes (that is, a continuing property or what the old-school tried to do with franchises!) target many niche audiences and so burst into each other and form new mass audiences!

]]> By: Evan Jones http://www.christydena.com/2006/05/multi-platform-distribution-talk-next-media/comment-page-1/#comment-126 Evan Jones Mon, 29 May 2006 19:18:50 +0000 http://www.cross-mediaentertainment.com/index.php/2006/05/22/multi-platform-distribution-talk-next-media/#comment-126 You should come Christy! There has to be an academic travel grant just begging to send you to the Rocky Mountains. The panel is on 'The Audience You Don't Know' which will feature all sorts of niche audiences. It will be hard to inform them that the cross-media audience is becoming less and less niche all the time. You should come Christy! There has to be an academic travel grant just begging to send you to the Rocky Mountains. The panel is on ‘The Audience You Don’t Know’ which will feature all sorts of niche audiences. It will be hard to inform them that the cross-media audience is becoming less and less niche all the time.

]]> By: christy http://www.christydena.com/2006/05/multi-platform-distribution-talk-next-media/comment-page-1/#comment-125 christy Mon, 22 May 2006 20:30:25 +0000 http://www.cross-mediaentertainment.com/index.php/2006/05/22/multi-platform-distribution-talk-next-media/#comment-125 Hey Evan! I should of mentioned that the whole theme of the event is multi-platform strategies (for my blog readers). I wasn't sure if they were just talking about repurposing but with you being there that is a definate no. I loved the 'Inside the Net' podcast interview with you. They got so excited. I felt like yelling from my desk, "yeah, we're all excited by cross-media, it is THE WAY!!". But then I settled back down again and just smiled alot. :) I see too, through your personal site, that you've lectured at Habitat, that would of been great I'm sure too. Keep up the amazing work Evan. :) Hey Evan! I should of mentioned that the whole theme of the event is multi-platform strategies (for my blog readers). I wasn’t sure if they were just talking about repurposing but with you being there that is a definate no. I loved the ‘Inside the Net’ podcast interview with you. They got so excited. I felt like yelling from my desk, “yeah, we’re all excited by cross-media, it is THE WAY!!”. But then I settled back down again and just smiled alot. :) I see too, through your personal site, that you’ve lectured at Habitat, that would of been great I’m sure too. Keep up the amazing work Evan. :)

]]> By: Evan Jones http://www.christydena.com/2006/05/multi-platform-distribution-talk-next-media/comment-page-1/#comment-124 Evan Jones Mon, 22 May 2006 19:04:03 +0000 http://www.cross-mediaentertainment.com/index.php/2006/05/22/multi-platform-distribution-talk-next-media/#comment-124 Thanks for the tip! I'll be presenting there as well - looking forward to it already. Thanks for the tip!

I’ll be presenting there as well – looking forward to it already.

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