I’ve mentioned Mark Burnett’s internet scavenger hunts before, and the Mission Impossible one, now there’s one for the film of the Da Vinci Code: The Da Vinci Code Quest on Google. Everyone is teaming up with Google to create these search games. Search is big and fun, and teaming up with Google just makes your property even more findable. I gave a talk this week in Melbourne on scavenger hunts and other tactics film & TV producers are using. It will be online soon, I’ll let you know. What I like about these games is that they are fun, when done well they persist and compliment the storyworld, they are alot more rewarding than an advergame and they have the potential to be an artform in themselves.