As of 10th Nov, 2007, this mini-essay moved to:
http://www.christydena.com/online-essays/cross-media-analysis-of-2006-superbowl-xl-ads/
I'm the Director of Universe Creation 101 - a company where I am developing my own creative projects and entertainment services, as well as consulting on cross/transmedia projects. I present and run workshops worldwide on transmedia design. I've written a PhD on transmedia practice, and I blog war stories at YouSuckatTransmedia.com.
Contact me via email: christy at this domain.
Contact me via email: christy at this domain.
I’ll add this interesting study that claims the opposite success of many of the ads.