As of 10th Nov, 2007, this mini-essay moved to:
http://www.christydena.com/online-essays/cross-media-analysis-of-2006-superbowl-xl-ads/
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I'm the Director of Universe Creation 101 - a company where I am developing my own creative projects and entertainment services, as well as consulting on cross/transmedia projects. I'm currently developing an unusual online comedy drama called AUTHENTIC IN ALL CAPS. I present and run workshops worldwide on transmedia writing and design. I've written a PhD on transmedia practice, and I sometimes blog war stories at YouSuckatTransmedia.com.
Contact me via email: christy at this domain.
Contact me via email: christy at this domain.
Latest Things:
- StoryForward Podcast - JC Hutchins interviews me about transmedia
- "Ten Transmedia People" - article by Simon Staffans featuring me and lots of ace people
- "Do You Go Both Ways?" - commissioned article for Meanland on transmedia creatives
- Berlin's Patrick Möller (text) interview with me
- Guest on ABC's "Download This Show", talking about pervasive gaming
- Lectured on transmedia writing and design techniques and processes at RMIT
- "Do You Have a Big Stick?" - commissioned article for if:book on transmedia writing
Future Things:
- March-May: Teaching cross-media interaction design at Umeå University, Sweden
- April: Presenting at Transmedia Hollywood, LA
- July: Opening keynote at the International Conference on Social Experiences, Barcelona, Spain
Pages
- Awards+
- PhD
- Presentations
- Production Credits
- Publications
- About
- About Transdisciplinarity
- Alternate Reality Games
- Archeology of the Present
- ARG Design Charts
- ARG Stats
- ARGs & Anti-Hoaxing Strategies
- ARGs & Tiering
- ARGs Around the World – Part 1
- ARGs Around the World – Part 2
- Bots, Demons & Dolls
- Cross-Media Analysis of 2006 SuperBowl XL Ads
- Cross-Media Management Technologies
- Cross-Media: Virtual Worlds, Cinema, TV and Books
- Keyword Poetics
- Labs
- Mobile Drama Round-Up
- Networks, Blogs, Podcasts & Listservs
- New Perspectives on Consumer Trends
- Quantum Writing
- Research Groups
- Terms, Genres & Formats
- Thinking Outside the Web
- Transmedia @ Universities
- Transmedia Practice: Courses
- Universe Creators
- Who’s Driving This Engine?
- Why ARGs Aren’t Hoaxes
- Cross-Platform Producers in Oz
Recent Comments
- christy on Traveling again! Off to Sweden and LA :D
- Sandy Brownlee on Traveling again! Off to Sweden and LA :D
- Niclas on Traveling again! Off to Sweden and LA :D
- Transmedia Storytelling around the World: Christy Dena | Transmedia Storytelling Berlin on PhD
- Transmediale: si mangia? « Punto. A capo. on PhD
I’ll add this interesting study that claims the opposite success of many of the ads.