A Corporate Command is an instruction work, a call to action in the form of an imperative: “Just Do It”, “Turn on the Future”, “Live without Limits”, “Tap into great taste”, “Think different”, “Ride the light”.Â
The funny part of this site is the project that is associated with it: The Institute for Infinitely Small Things actually do what is commanded and take photos. The hypothesis of the research project/performance is that the commands are
largely and consciously ignored by a public over-saturated with advertisements, function at the level of the infinitely small. Tiny events that do not disturb one’s consciousness or disrupt one’s identity as “free” agents, these commands seep under the surface of the individual and lay claim to the territory of the Deleuzian Virtual.Â
The later (hypertext rhetoric) was a recent topic in my teaching. I asked my students to offer up examples of hyperlinks that motivate them to click. [No harm in utilising students for research!] Here are some funny sites that (ironically) inspire you to click:
There are some more here at Nick Ciske’s site.
I know you, the readers of this blog, are very quiet (you like to watch), but I’m working on a paper that describes lots of different examples of cross-media motivation. If you have one to offer, please do so.