July 2005

Cross-Media Traveler

A new sci-fi book has been given the multi-channel marketing treatment by Random House. The book, The Traveler, by John Twelve Hawks, came to my attention a few weeks ago through the ARG that was created. Although it was noticed late last year, it wasn't until recently the game came into effect. The ARG (alternate…

iTV History

Tracey Swedlow's site, [itvt], has an interesting whitepaper on the history of enhanced television (a big area in the cross-media matrix): 2000: Interactive Enhanced Television: A Historical and Critical Perspective. It is described as follows:The outline this paper takes beyond introduction begins with an overview of market forces and important changes that occured over the…
Older Posts