At its most basicÂ—and most usefulÂ—definition, convergence means integration; it is about news organizations working together to create a story across multiple platforms. News organizations participating in true convergence find a way to integrate print, broadcast and online components to tell a story. The purpose of convergence is to think about which medium or media work best and then create the story. Convergence puts the story before the media platform. A truly converged newsroom will be producing stories for at least three media platformsÂ—this is the test of a convergence operation.
The Convergence Newsletter is published by the Center for Mass Communications Research at the University of South Carolina and is directed to journalists and media managers but is inclusive of all fellow convergence/cross-media storytelling researchers.